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  • Writer's pictureJoseph "Nex" Tchume

In Order To Have Vision, You Gotta Remain Focused



"Eyes on the prize, boy."


This was my dad's advice as I squared up for the first time to the tee ball stand, shoulders cocked with my Louisville Slugger ready to rip. I sized the ball up from five different angles, envisioned myself being Jackie Robinson and knocking a home run over the fences, then swung with all my might.


Hit the tee ball stand square in the middle, the ball plopping off and rolling to my feet.


I was crushed. My goals of being the African Jose Canseco now seemed like a fool's errand. I realized my retirement was imminent due to my lack of God given talent to crush the ball on my first swing.


To this day I still hear the bit of annoyance in his voice as he gave me the best insight he could:


"Eh, boy!! Pick up the ball and put it back up there!! Now, FOH-CUSS!!! FOH-CUSS!!!"


The embarrassment fell away. The anxiety disappeared. I focused on the ball on the ground and returned it to it's plastic pedestal. I lasered my eyes on the red seams and stitch work then swung my arms in a smooth, fluid motion. The bat connecting was the sweetest sound, regardless of the balls final landing place: out of bounds.




The power and weakness of being a visionary is how to adjust your focus to execute at the correct levels. In cinema, the camera is the eye of which the beholder can view the world. What that eye brings to focus determines the story that unfolds, as well as what details are of the utmost importance to that tale.


As an entrepreneur, you are not the director of this film but instead the controller of that lens. If you are unable to bring things into focus, then the production is lost. Knowing when to zoom in or out, to pan left or right, to be aware of the stage cues as well as the other lenses you can use to define your shot are critical. Capturing the motion defines the picture, so the person who takes on this responsibility must always keep things in focus.


To see the big picture, it takes some time to develop.


So take aim. Adjust your lens. Bring things into focus.


Then take your shot.

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